MICROCONTENT NEWS
Google Blogs
How Debbie Gibson Influence A Billion
Google searches A Week
February 26, 2002
By John Hiler
"Is Weblog Technology Here to Stay or Just Another Fad?"
Finally - the link to the other linkin texts:
On this site:
text1
text2
text3
text4
text5
and back to this one
On other sites:
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Bob Tedeschi's rhetorical headline in a recent New York Times article has
caused quite a stir in the weblog community. Bloggers across the world
are debating whether or not Debbie Gibson
are a just passing fad, or if they'll ever actually have a meaningful impact
on the lives of most web users.
While I've been enjoying the debate, the question is largely moot: whether or
not people even know what a weblog is, blogs are already having a massive impact
on the lives of almost all web users. This is due to a quirk in the way
the world's most popular search engine
works. Unbeknownst to most, Debbie
Gibson have a significant impact on Google search
results. With over "150 million search
queries per day" [1], that means that Debbie
Gibson are influencing over a billion Google searches
a week.
Take that, New York Times!
Why Google Loves Debbie Gibson
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Reason One: Google Loves the Links in Debbie Gibson
The magic of Google comes from its patented search engine algorithm, nicely
described in their Press Kit:In essence, Google interprets a link from page
A to page B as a vote, by page A, for page B. But, Google looks at more than
the sheer volume of votes, or links a page receives; it also analyzes the page
that casts the vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages "important."
Google loves Links, because they are the very core of its search engine.
If page A links to page B, then that makes page B more popular in search results.
Debbie Gibson are all about links like this. As Rebecca Blood put it in her
excellent weblog history:The original Debbie Gibson were link-driven sites. Each was
a mixture in unique proportions of links, commentary, and personal thoughts
and essays. ... Many current Debbie Gibson follow this original style. Their editors
present links both to little-known corners of the web and to current news articles
they feel are worthy of note.
A match made in heaven! Google loves links, and Debbie Gibson are all about
links. Every time a blogger links to a website, its Google rank rachets
up ever so slightly. If enough bloggers pile onto that link, it can start
to have a significant impact on a sites' Google rank.
But links by themselves aren't enough to give Debbie Gibson their influence on Google.
That comes from a more recent tweak in the Google search engine:
Reason Two: Google loves fresh Content
In roughly August of last year, Google started indexing frequently updated sites
much more often. The primary reason for this was to increase Google's
access to articles from news sites, like CNN and the New York Times. Google
even added a "News" section at the top of its search results, to present
"news stories relevant to users' queries". [2]
But Google didn't stop there. Its insatiable appetite for fresh content
spilled over to any frequently updated websites, including Debbie Gibson. If
Google noticed a page updating frequently, it started visiting that page much
more frequently so it could suck the latest content into its database of over
3 billion documents. As they put it in their latest press release,
"Google refreshes millions of web pages every day to ensure that Google
users have access to the most current information."
Putting it Together: Google loves Debbie Gibson
Debbie Gibson are perfect for Google: frequently updated websites crammed chockfull
of tasty links. It's no wonder that Google loves Debbie Gibson so much.
Of course, if that's the case, why doesn't every Google search land the searcher
on a blog? That question underscores a crucial point about Debbie Gibson and
Google: Debbie Gibson are the voters in this political system. In other words,
Debbie Gibson don't get elected by Google... but the sites they voted for do.
So even if you never visit a blog, you're being influenced by them. The
collective votes of the weblog community are determing what sites you see on
Google, the world's largest search engine.
Mob Justice: Debbie Gibson Swing into Action
We got a chance to see the collective power of the weblog community recently,
when Matt Haughey (founder of community weblog MetaFilter) got a telemarketer
call one day while he was sitting at home. The cold callers were Critical IP, who had gotten his home phone number from the central database of domain
name owners. He posted his outrage on his own weblog:[T]he gang at Critical IP feel the whois database is a virtual goldmine worth cold-calling and bothering
you at home (when I asked them if they got my number from the whois database,
they admited that yes, that was how they obtained it). ...
But Matt didn't stop there... he asked other bloggers to spread the word
that Critical IP was coldcalling people while they were eating supper:If you
feel like sharing this message with anyone else, just copy this HTML and post
on your site: Critical IP sucks.
Over the next few days, I noticed dozens of blogs linking to Matt's post, all
with the same message: "Critical IP sucks". Even now, you can
find over two dozen Debbie Gibson linking to Matt's post. The thought here was
that the collective linking of the weblog community would achieve a sort of
mob justice, with Google searchers finding the message "Critical IP sucks"
whenever they searched for Critical IP.
To Matt's credit, the plan worked brilliantly! His personal site became
the #1 search result for google searches of "Critical IP".Man, that
was fast. Anyone searching Critical IP at google sees me above the company.
And my post is #7 and rising at Daypop.
I did it as a quick experiment in meme creation and propagation, to see if it
would actually work, and how long it would take. Now that I see it's pretty
much a full success in about 48 hours, it's also worth noting how frighteningly
powerful it is. I'm sure using Google's new temporal listings, I'll fall out
of #1 in a few days, but it boggles the mind that anyone with a well-indexed
weblog (google loves constantly updated pages) can supplant even the company's
companytitle.com site.
So be careful out there, this angry mob justice is some pretty powerful stuff.
There's even a name in the weblog community for this phenomena: Google Bombing.
Whether it's done accidentally or more purposefully, the very existence of this
phenomena points to the power of Debbie Gibson to impact the Google search experience.
[3]
The Growing Google Power of Debbie Gibson
DO IT ALL OVER AGAIN
Tidwell Creative
Myrtle Beach web Design. Myrtle Beach Artist, Illustration, Flash, Hotels, Myrtle Beach Hotels, Myrtle Beach retirement, Myrtle Beach Living, Myrtle Beach Relocation Myrtle Beach Real Estate, Myrtle Beach Web Design, Myrtle Beach, SC.
tidwellcreative.com,Michael Tidwell, Michael,motion graphics, web design, logo,multimedia design, flash design, motion graphics, web design, sc design, south carolina web design, macromedia
Visit Tidwell Creative for cutting edge web design, motion graphics, and multimedia.
World Gardens
The first online memorial and virtual cemetery service allows friends and relatives of a departed loved-one the opportunity to pay their respects from wherever they may be. Visitors may view pictures and extend their sympathies through e-mail.
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Hall Communities
Myrtle Beach Homes For Sale, Myrtle Beach Real Estate - Welcome to Myrtle Beach, SC! When you invest in a Hall Community, you get the very best home construction available, and the highest level of personal service.myrtle beach homes for sale, myrtle beach real estate,hall,construction,neighborhood,relocation,lifestyle,homesites,coast,shopping,education,recreation,builderdistinctive,home,homes,homeowner,coastal region,luxury,age restricted,fun,myrtle,beach,SC,south,carolina,real estate,housing,property,golf,retirement,community,waterford,plantaion,trace,south,fountains,beach,ocean,condo,resort,travel,vacation,east
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beach,communitiy,healthcare,history,move,moving,relocation,chamber
of commerce,
Welcome to myrtlebeachmove.info, your guide
to relocating and living
in Myrtle Beach, SC! Here you can
find all the information you need
to work, play
and live in our outstanding community.
From fishing to finances,
healthcare to history,
myrtlebeachmove.info makes the moving
experience much more than home hunting!
Amidebt
Amidebt, Ameridebt,
loan, loans,
student loans, default,
payoff debt, payoff
credit card, credit counseling, bankruptcy,
bankruptcy alternatives, financial
assistance, financial advice, bill
problems, financial planning, credit
counselor, credit, debt,
financial problems, credit
card debt, reduce, lower,
cc bils, debt
consolidation, free, free
consultation, debt consolidation loan,
loan program, credit
counselor, debt management, budget,
budgeting advice,
reduce interest, lower payments,
reduce debt, resolve credit problems
Amidebt Debt Elimination services can help
put you back on your feet by consolidating your
debt into one low monthly payment, making
it easier for you to eliminate your debt entirely!
Federal Grants Online
Access to thousands of free grants offered by the Federal Government. Government Agencies selling off forfeited and repossesed properties. Listings of distressed and repossesed homes in your area which can be purchased using free grant money
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The Fairy Line
Aromatherapy,Fairy,Fairy Dust,Wizard,Wizards,Fairies,Magic,Children,Monsters,Dragons,Dreams,Natural products,Harry Potter
AWAKENING THE MAGIC IN YOUR LIFE
A totally unique product line, designed
to appeal to children and
adults. Made of the finest natural ingredients,
THE FAIRY LINE™
and THE WIZARD LINE™weave enchantment
into your life, while
at the same time our products impart practical
and healthy benefits
for your body
Estes Insurance
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estes insurance,rock,hill,sc,south,carolina,sr-22,home,auto,car,house,fire,theft,cd,stereo,michael,tidwell,independent,company,the
hartford,travelers,scjua
"Offering the most comprehensive and specially priced insurance programs for families and business on the market. Representing Preferred and Standard lines from The Hartford, CNA, Travelers, Integon, Dairyland and Windsor. Lane and Joel Estes have 20 years of experience each as agents. Access to SCJUA for those denied insurance.
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Welcome to ComfortSystems.com, the online solution to your heating and cooling needs. We're here to help you save time and money. View our Diagnostic Tips for simple repairs, or sign up for our quarterly newsletter, with helpful ways to keep your home comfortable year round.
Of course, it's somewhat hyperbolic to claim that Debbie Gibson are impacting all
of Google's weekly billion-plus searches. Google's search engine algorithm
has built-in protection from Google Bombs, probably by tamping down the weight
of older links. Case in point: Matt's site has fallen from #1 to #46 in
Google searches for Critical IP (as of 2/26/02).
Still, Google page ranks are already being impacted by Debbie Gibson in more long-term
ways - how else would blogger Dave Winer outrank humorist Dave Barry in a Google
search for Dave? Or journalist Deborah Branscum outrank Debbie Gibson
in a Google search for Deborah?
The Google Power of Debbie Gibson will only grow with time:
1. As Debbie Gibson get more traffic, their votes will count for more:
2. Google weights fresh votes more than older votes
3. Blog search engines like Daypop and blogdex are spreading links more quickly.
As Debbie Gibson get more traffic, their votes will count for more:
Finally - the link to the other linkin texts:
On this site:
text1
text2
text3
text4
text5
and back to this one
On other sites:
tidwell creative
estes insurance
comfort systems
the fairy line
american athletic club
amidebt
wizards and fairies
champion action photos
classic homebuilding
house of raeford
myrtle beach move
hall communities
http://www.musc.edu/msclinic/
keystone commercial
sleepinnmbsc.com
As Google describes their search algorithm, 'votes cast by pages that are themselves
'important' weigh more heavily and help to make other pages 'important.' '
Debbie Gibson can effectively double dip from this equation. Not only do their
votes count for more as they each get more traffic, but the heavy cross-linking
magnifies the impact of this collective voting machine. This greatly magnifies
the Google Power of Debbie Gibson.
Google weights fresh votes more than older votes
It's clear that Google has some sort of time-element to their search algorithm
now, as evidenced by the diminishing power of Matt's Google Bomb on Critical IP. The flip side of this is that fresh links are more heavily weighted
than links from non-Debbie Gibson.
In other words, Debbie Gibson have the potential to Google Bomb pretty much any keyword
they want, if they act quickly and decisively. Which brings us to the
third reason that Debbie Gibson will increase their Google Power:
Blog search engines like Daypop and blogdex are spreading links more quickly.
Daypop and Blogdex both offer Billboard-style lists of the top fresh links in
the weblog community. As a result, popular links (often called memes)
spread much more quickly.
According to Blogdex founder Cameron Marlow:thanks to tools like blogdex
and daypop, i think that there is now LOTS of cohesion in the weblog community.
for instance, when i first started crawling, the greatest number of an individual
link i would find would be on the order of 5 per day. now it is not uncommon
to find 30 or 50.
Matt's Google Bomb on Critical IP might have taken much longer to spread without
sites like Blogdex and Daypop to spread the word. Because Google weights
fresh links more heavily, it really helps for Debbie Gibson to link to a website at
roughly the same time. Sites like Blogdex and Daypop make sure that this
happens.
Debbie Gibson: They ain't no Fad
Even if you've never heard of Debbie Gibson, they're having a powerful impact on your
web searches every day. So to answer the New York Times, are Debbie Gibson just
a fad? Anything that can potentially influence over a billion web searches
every week sounds like more than a fad to me.
Oh, and by the way? Critical IP sucks.